Port of New Orleans Launches Completely Revamped, User-Centered Website
Portnola.com better connects the Port’s multiple audiences to the modern gateway
NEW ORLEANS — The Port of New Orleans announced the launch of their completely re-imagined new website that reflects the Port’s vision as an economic catalyst for the region while being more accessible to the Port’s multiple audiences. The new site, portnola.com, prioritizes a clean uncluttered design, the latest user interface tools, measurable analytics and essential content to convey the breadth of Port NOLA’s diverse yet integrated lines of business.
The streamlined look and functionality were engineered for easy navigation and more insightful behavior tracking. And the architecture can be adapted to meet future needs. Key features include intuitive yet logic-based audience paths, a robust search engine and an omnipresent site menu. Innovative GIS mapping was also built into the new site offering interactive, convenient access to Port facilities and available industrial real estate.
“The new website reinforces Port NOLA’s competitive advantages in the marketplace and reflects our forward-thinking, purposeful approach as a modern gateway,” said Brandy D. Christian, Port NOLA President and CEO. “When our various stakeholders have easy access to our information and to what we believe as an organization, we can better serve our mission as an economic engine.”
The Port engaged Trumpet, an award-winning branding firm based in New Orleans, to engineer the new website. The entire user experience was informed by a thorough discovery process designed to balance user need with business priorities. Through that process, multiple user groups were identified as visitors of the Port’s website — including shippers, ocean carriers, cruise passengers, community members, job seekers and more.
“These mutually exclusive audiences need to be able to find their way through the Port website without having to sift through irrelevant information,” said Scott Couvillon, Partner and Director of Strategy at Trumpet. “The ability of a Louisiana manufacturer or a school teacher, for example, to find what they need in just a few clicks was just as important as their understanding of the vision that aligns all of the Ports assets and offerings.”
With the launch of the new portnola.com website and web address, all Port emails were replaced by @portnola.com to align with the Port NOLA brand.Those interested in reaching Port employees should follow this address convention: firstname.lastname@example.org. The previous portno.com website and email addresses will redirect to portnola.com for a transition period to allow time for past users to note and bookmark the change.
The Port of New Orleans is a deep-draft multipurpose port at the center of the world’s busiest port system — Louisiana’s Lower Mississippi River. Connected to major inland markets and Canada via 14,500 miles of waterways, six Class I railroads and the interstate highway system, Port NOLA is the ideal gateway for containers and breakbulk cargo, as well as passenger cruises. A growing network of ocean carrier services, along with services like container-on- barge, make Port NOLA the superior logistics solution. On February 1, 2018, Port NOLA acquired the New Orleans Public Belt Railroad, a Class III switching railroad with the primary mission of serving the Port, its six Class I railroad partners and local industry.